The viral marketing is based on the originality of an idea: something that spreads out very quickly, just like a virus, arousing so much interest and curiosity that the users, through the “word-of-mouth”, create a spontaneous chain with promotional results -sometimes really impressive!-? Our team organizes such non conventional campaigns, bringing into action our fancy, to offer our customers transversal and effective means for the advertising, starting from the creation of accurate videos.Read More »

Social Media Whether our customers are start-ups or strongly consolidated realities, the most urgent need is to communicate with users/customers with a view to create the final business. Global2net team experiences every day new techniques of social media marketing to be able to offer its customers the best and most innovative service.? We do not sell advertising on social networks, we do not sell contacts, we create a real custom-made strategy, to make the corporate products known and appreciated. SEO Strategies In the global market era, a high ranking on search engines may be the key to the success of the online business, as well as an essential service offered by the company to any potential customer. Global2net, through SEO, deals with all the tools necessary to maximize the results: Visibility Increase of customer base Sponsorships & Events The indexing of a web product on the major search engines allows to increase its value in the online world: Global2net team offers its customers advice and assistance, ensuring the right constant visibility to the corporate core business: our strategies guarantee tangible results of both the short and long-term.  Read More »

The first step to get on the global market is to have a strong brand to show to the public: a brand is not a logo, it is a way of thinking, of perceiving things, a message that must reach the corporate’s audience without any filter. Our team is able to relaunch a brand as well as to accompany the customer from the beginning along his climb to fame, planning media strategies in the short and long term.Read More »

Assessing its impact as well as its volume will help companies take better advantage of buzz. Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. Indeed, word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive, factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would. And its influence will probably grow: the digital revolution has amplified and accelerated its reach to the point where word of mouth is no longer an act of intimate, one-on-one communication. Today, it also operates on a one-to-many basis: product reviews are posted online and opinions disseminated through social networks. Some customers even create Web sites or blogs to praise or punish brands.Read More »

Our six-part program for fostering business creativity. Innovation is a process. Follow our road map to generate game-changing ideas for your business. STEP 1: Look behind you For generations, old-money families have managed their complex affairs through family offices. These offices employ full-time C.P.A.s, attorneys, financial planners, financial analysts and, sometimes, fraud examiners. So when Joe Kopcynski was looking at ways to expand his investment-management firm, Universal Advisory Service, in Albuquerque, he first studied the family-office model. Kopcynski saw an opportunity to offer a similar suite of services to a new breed of wealthy individuals -- business owners, top executives, entertainers and athletes. On average, his 14-employee business has grown 25% annually since 1990. "History can be a great teacher," says Kopcynski. "We were always looking back to see what did and did not work. It was fundamental. And it was what my clients were telling me to do." Before you set out to change an industry, know its history. "It's like trying to catch a baseball," says Steve McKee, author of When Growth Stalls, which surveys executives at 700 companies about what they learned from crises. "You're in a better place if you know where the ball has been. Then study the needs of your customers. Where are their frustration points? Where is their productivity being hampered?" STEP 2: Lose the routine Robin Chase is no slouch when it comes to launching successful startups. The 50-year-old CEO founded her first successful business, car-sharing service Zipcar, 10 years ago. In 2007, she shifted up a gear and started GoLoco, ...Read More »

Global2net represents a team of senior Information Technology and Marketing specialists in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Our expertise covers all levels of business strategy, marketing, usability, information architecture and technical delivery. Our partnership enables our clients to access a full suite of talented professionals when considering a search strategy and Pay Per Click (PPC) program. Global2net’s search strategies including three forms of Search Engine Marketing in either complimentary or isolated capacities of: •Search Engine Optimisation (SEO) and. •Per Click (PPC) Paid Search Engine Marketing. •Marketing Viral; Videos and Social Networks.Read More »