A couple of recent reports have put numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s headed away from home, you might want to start making serious plans to [...]
Despite the hype surrounding young, serial entrepreneurs, most company founders are typically above 30 and have only started one company, according to the latest study by professional network LinkedIn. The company hosts more than 100 million public member profiles, which means there’s quite a bit of useful information to be gathered if you look hard [...]
Need more proof that 2012 will be the Twitter election? Nielsen has found a strong correlation between online buzz and recently elected officials. NM Incite, the social media analysis company from Nielsen and McKinsey, revisited four races during the 2010 midterm elections to measure the impact of social media on voters and found that in [...]
Introduction | This year, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing [...]
Used to be when people met friends at work, at school or at the bar, they’d share jokes. “What did the Zen Buddhist say to the hot dog vendor?” someone might ask, and everyone would scratch their heads and try to guess the answer. Today, it’s not jokes that circulate so much as videos posted [...]
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